You run a good business. You do a good job for your customers...at least you think you do.
Some of your customers talk about you to their friends, but not ALL of your customers do. You’re probably wondering how come they don’t just automatically refer you to peers.
There are three reasons for this.
First is it’s not their job. They are not your paid salesperson. They are not walking away from your business looking for people so they can sing your praises.
Second reason is they quickly forget about you. They paid you for something and now they have lots of other important items on their to-do list. A day or two goes by and you’re no longer in recent memory.
The third reason is most of us don’t ask for referrals in the right way, if we ask at all.
Yeah sure, you tell customers, “We LOVE referrals!” So what? Everybody knows that. Or you might even believe those referral “gurus” who tell you to ask people for a list of their friends, family, neighbors, college sweethearts, fraternity brothers, doctors, and high school bullies. Can you tell those people your customer gave you permission to call? You’re kidding, right?
Look, you WANT referrals—and LOTS of them! But if you don’t have a workable, proven, formal referral marketing program (74.3% of businesses don’t), then you’re just praying for them to happen.
If that sounds like your situation - AND you'd like to do something about it to ramp up referrals in a BIG WAY for your business - then I have some very good news.
In 2013 I presented a webinar for my clients titled, Breakthrough Referrals. It was a great system and helped hundreds of my clients to design extremely successful referral marketing programs for their businesses.
A few weeks ago I reviewed that program and realized that in the last three years I’d learned and implemented many new concepts that ramped up that original system many times.
I’m proud to introduce my new system – Breakthrough Referrals 2.0!
If I do say so myself, this new system is not only better than the original, but it’s EASIER to implement (and that’s what we all want, right?).
So what can you learn in Breakthrough Referrals 2.0?
Breakthrough Referrals 2.0 contains:
“Steve will help you develop your own powerful company promise to your target market that will get attention and drive referrals. Highly actionable and easy to understand, I recommend Steve's program to anyone who desires to move their organization to the next level.”
“I have never heard a marketing consultant who is so practical and down to earth, but will challenge your thinking about why and how to be successful in marketing, no matter how big or small your business is right now!”
Cialone's Auto Care Center
“I learned more from Steve than in any other webinar I've attended,. His are by far the best, cut-through-the-crap lessons infused with humor...a real likeable guy! He even is happy and quick to respond to questions at any time. I would highly recommend Steve Miller to any business, big or small, that wants to set themselves apart from the competition. Thanks Steve!”
Donna Erwin Columbia